Texas Attorney General Ken Paxton is suing Netflix, claiming the company tracks kids' data and pushes inappropriate content at them — bad news for Netflix and part of a wider crackdown on big tech.

• Texas says Netflix collects kids' viewing data without telling parents, then uses it to target them with more content.
• Paxton claims some of that content is inappropriate for children and is being pushed to keep them watching.
• The lawsuit is part of a pattern — Texas has already sued Google, Facebook, General Motors, and seven Chinese companies over data practices.
• The core complaint is that companies monetize user data and try to shape behavior while denying they are doing it.

Outlook: Expect more state-level lawsuits against streaming platforms over child data and content targeting in the coming months.