Google's search results are getting worse as AI-generated junk floods the internet, which is bad for anyone trying to find real information online.

• A 2024 Google update wiped out small independent websites and rewarded AI content farms that game the system.
• Over half of internet traffic is now bots, and Google's AI summaries pull from junk sources like satire sites and old Reddit jokes.
• Marketing firms now hijack expired domains and pump them full of AI articles to steal traffic from real competitors.
• Reddit has become the rare refuge for human content, and Google paid $60 million to scrape it to train its AI.
• Europol warns that 90% of online content could be AI-generated by the end of 2026, which risks "model collapse" where AI trains on its own garbage and breaks down.

Outlook: Google search quality will likely keep falling as AI content floods the web, pushing some users toward small human-only search engines like Kagi.