Google invests in A24 to build AI filmmaking tools
Google is putting money into the respected indie studio A24 to develop AI tools for making movies — good for tech firms and small filmmakers, worrying for Hollywood jobs.
- Google is investing $75 million in A24 as part of an AI research partnership, its first stake in a studio.
- The deal is really about building new AI movie-making tools, not funding films — A24's tech partner is a known "tools" guy from Adobe.
- AI is starting to seriously enter film this year, with major studios running AI projects and full AI movies at festivals like Sundance.
- Films that once cost $100 million could be made for a few million, handing far more power to independent creators working from home.
- This will erase some film jobs, even as it lets studios load up unknown creators with cheap AI tech to find new talent.
Outlook: AI is expected to become a normal part of filmmaking within three years, with more projects made largely or entirely with these tools.