A media company scooped up a two-letter web address for a big price, a small but telling sign of how valuable premium domains still are.

• Patrick Bet-David bought the domain vt.com for $705,000.
• Short, two-letter domains are rare and pricey, and this one was seen as worth over $2 million.
• The seller was a fan and gave a discount, though the price was still steep.
• Owning a clean, memorable web address is treated as a branding asset for a growing media business.

Outlook: Expect premium short domains to keep fetching high prices as online brands compete for easy-to-remember names.