A Time report shows Israel is paying US influencers and an agency run by a Trump ally to sway young Americans, and it appears to be backfiring — bad news for Israel's image effort.

• Israel hired Brad Parscale's firm to run a digital campaign, paying $1.5 million a month to push pro-Israel content aimed mostly at Gen Z.
• The campaign paid influencers per view and fed them suggested talking points for X, Instagram, and TikTok.
• An Israeli official admitted the real goal was stopping young conservatives from turning against Israel, not fighting anti-Semitism.
• The effort also tried to influence how AI tools like ChatGPT, Claude, and Gemini describe Israel and the war.
• Israeli officials are frustrated it isn't working, and even Trump officials and JD Vance are annoyed some of the paid attacks targeted them.

Outlook: Israel plans to raise its propaganda budget toward $900 million next year, but the exposure suggests these campaigns keep losing ground with younger audiences.