This Software Is My Next Big Contrarian Bet

Jul 29, 2026

A contrarian investor is betting big on beaten-down software stocks, which is a bullish call for a sector most investors currently hate.

  • The strategy: buy stocks when everyone hates them, the same move that paid off big on Nvidia and Tesla.
  • Software is the target now because the crowd has turned sour on it.
  • The fear driving the sell-off is that AI "vibe coding" will make software companies obsolete.
  • The counter-take: nobody is going to replace QuickBooks, Axon's body-camera AI, or Taser software with AI-written code — these firms still pull in huge revenue.
  • Advertising companies get named as another cheap, hated sector worth buying.

Outlook: The bet is that hated software and ad stocks bounce back as the AI-kills-software fear proves overblown.

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