Rising food prices are hitting people hard, and dismissing the pain as no big deal is called out as heartless.

• Food prices have jumped 30% over the last year and a half, making basics like a burrito far more expensive.
• Ordinary people are told to just buy cheaper food instead of complaining about the cost.
• Anyone who says higher grocery bills don't matter is dodging a basic truth: people have to eat to live.
• Hiding behind "free market" talk to wave off the pain is called out as defending something ugly.

Outlook: With food costs still elevated, frustration over grocery and restaurant prices is likely to keep growing.