A Hawaiʻi wellness company is pitching electromagnetic-frequency foot devices to older residents as a way to ease pain — promising for buyers who want drug-free relief, but the products are sold as wellness tools, not approved medical treatments.

• Oly Life sells consumer devices built around PEMF, or pulsed electromagnetic field technology, combined with what it calls terahertz frequency.
• The pitch: stand on the pad for 20 minutes, and better blood flow reduces pain and swelling throughout the body.
• The flagship P90 Plus adds a handheld massager for the back, shoulders, or knees; goggles and a shaker round out the line.
• The company is explicit that these are not medical devices, which keeps them outside the approval process drugs and treatments must clear.
• PEMF itself dates to the 1970s, but it has resurfaced through social media marketing aimed at older buyers.

Outlook: Expect more direct-to-consumer wellness gadgets targeting seniors, sold on health claims that sit just outside medical regulation.