Taiwan's Yunlin County magistrate race is taking shape as the two main candidates stake out sharply different pitches to voters.

• Liu Chien-kuo of the DPP formally registered his run for Yunlin magistrate, backed by other party officeholders.
• His core message: Yunlin belongs to its residents, not to one family, and "family politics" is holding the county back.
• The line is a direct jab at his rival's political dynasty, a long-running theme in Yunlin elections.
• KMT candidate and sitting legislator Chang Chia-chun, who registered earlier, spent the day at the legislature promoting Douliu pomelos and pushing for better sales channels for local farmers.
• With the Mid-Autumn Festival gift season near, the pomelo campaign doubles as farmer outreach in a heavily agricultural county.

Outlook: Expect the race to harden into a contest between anti-dynasty messaging and constituency service to Yunlin's farm vote as the local election season ramps up.