LG Responds to TV Spying Investigation
LG smart TVs can record audio and track what you watch even when they look switched off, and LG's response so far is legal spin rather than a fix — bad news for anyone who owns one.
- Researchers pulled stored audio from an LG TV that appeared off and unplugged from the network, then retrieved it once it was reconnected.
- The TVs use "automatic content recognition" to snapshot everything on screen, including Netflix, YouTube, and game consoles, and build an ad profile covering your income, race, religion, and politics.
- The TV also maps other devices on your home Wi-Fi, letting drug advertisers follow you from a TV ad to your phone to the pharmacy counter.
- Consent is buried in ten separate agreements totaling 50,000 words, which would take a normal person three to four hours to read.
- LG has offered no patch and no rollback of its data collection, only legal language about "features" for consumers.
Outlook: Expect growing pressure on Congress for real privacy law and for changes to the 1998 copyright rule that stops owners from stripping tracking software off their own TVs.