Hawaiian Airlines is leaning into its role as the state's cultural standard-bearer during Hawaiian History Month, a feel-good story for local institutions and the community groups the airline backs.

• Debbie Nakanelua-Richards, the airline's director of community and cultural relations, was named the 2026 career achievement honoree for the Kilohana Hospitality Awards.
• Hawaiian Airlines has flown in the islands for 97 years and treats carrying the name "Hawaiian" as a responsibility, not just branding.
• The airline names its planes after people and places from island history, tying its biggest assets to the culture.
• It partners with the Bishop Museum, Iolani Palace, and Aloha Festivals, which is marking its 80th year.
• The company traces its identity back to the Polynesian Voyaging Society and Hokulea's first voyage 50 years ago, casting modern air travel as the same journey.

Outlook: Expect more airline-backed cultural events and exhibits through the rest of Hawaiian History Month and into the Aloha Festivals season.