Hawaiian Airlines is leaning on its Native Hawaiian roots during Hawaiian History Month, a positive story for the islands' culture groups that depend on corporate backing.

• The airline, now 97 years old, treats the Hawaiian name as both a privilege and an obligation to the community it serves.
• Debbie Nakanealoha Richards, its director of community and cultural relations, was named the 2026 career achievement honoree for the Kilohana Hospitality Awards.
• Naming its aircraft after Hawaiian words and figures ties the company's biggest assets back to island history.
• Partnerships run through the Bishop Museum, Iolani Palace, Aloha Festivals — now marking 80 years — and the Polynesian Voyaging Society, whose Hokulea made its first voyage 50 years ago.
• Backing from the airline has become a kind of seal of approval for local cultural events.

Outlook: Expect the airline to keep funding island cultural institutions and anniversary celebrations through the rest of the year.