Meta stock still has room to run after its rally

Sep 23, 2026

Meta's stock has jumped since the launch of its new AI assistant, and the case is that it is still cheap — good news for people already holding it.

  • Wall Street has not raised its earnings forecasts for Meta yet, even after the AI product hit number one in the app store with millions of users.
  • That missing upgrade is the point: when analysts finally raise their numbers, big funds pile in and the stock runs.
  • Growth is pegged at 15% a year, which looks too low given how AI is reshaping advertising.
  • JP Morgan's target is $820; a more bullish case puts fair value closer to $1,875, with selling only above $2,000.
  • Meta is shipping fast — business calling tools, developer connectors, a Mac app, and agent checkout — though Amazon has blocked its shopping agents.

Outlook: A drop after this week's Meta event would be a buying chance rather than a warning sign, since the money from AI has not shown up in earnings yet.

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