Meta is now running every post through AI to figure out what it's about and who should see it, which is bad news for creators who built big follower counts and good news for small accounts with strong content.

• Meta told investors it feeds each post to an AI first, then matches it to whoever wants that kind of content.
• Follower and subscriber counts matter less, because the machine decides who sees your work, not your audience list.
• The reason is money: Meta gets paid on ads and time spent, not on who chose to follow whom.
• Smaller accounts can now reach people they never could, while large followings lose their built-in advantage.

Outlook: Expect other platforms to copy the same AI matchmaking, pushing creators to compete on each individual post rather than on audience size.