Maui aesthetics and spa business wins local awards
A small Maui skincare and massage business picked up two local awards, a bright spot for the island's service economy.
- Aesthetics and Cosmetics took first place in the aesthetics category and was a finalist for massage and spa.
- The business is based inside the El Dorado lobby in Kaanapali, combining skincare treatments and massage under one roof.
- Its edge is a slower, personal approach paired with newer skin treatments, in a market where many operators compete for the same visitors.
- Its massage therapist has 25 years of experience at top Maui resorts and draws repeat visitors who book several sessions per stay.
Outlook: Recognition like this tends to pull in more visitor bookings, which matters for Maui businesses still leaning on tourism.