Why young people are drinking less

Sep 26, 2026

Young people are drinking less and going out less, which is bad news for restaurants, bars, and alcohol makers.

  • Alcohol sales are falling, and the drop started before the pandemic.
  • People are eating and drinking out less often, squeezing restaurants.
  • The habit is being replaced, not dropped — weed, THC and CBD gummies, and kava are picking up the slack.
  • The same pattern played out with cigarettes, where quitting smoking led straight to vaping.

Outlook: Alcohol companies likely keep losing ground while cannabis and alternative drinks take more of the spending.

← Latest · Archive