Porsche's EV gamble cost it billions, while Ferrari plays it safe

Jun 02, 2026

Bad news for Porsche, which bet big on electric cars and got burned, while Ferrari stays profitable by keeping volumes tiny.

  • Porsche's yearly profit collapsed 99%, from over $4 billion to near zero, after its electric Taycan flopped and it wrote off billions in EV investment.
  • A big reason is China, where a real estate crash wiped out middle-class wealth and local brands now make cheaper, faster cars, so Porsche sales there fell sharply.
  • EU rules out of Brussels pushed Porsche toward EVs people did not want; it is now cutting production and swearing off making the beloved 911 electric.
  • Ferrari is shielded because it builds only about 13,000 cars a year at $600,000 each, so its new electric model is a low-risk test, not a make-or-break bet.
  • Ferrari keeps fat profit margins like a tech company and treats buyers like a club, which protects it from the volume trap Porsche fell into.

Outlook: Porsche is expected to recover by refocusing on its core gas models, while Ferrari's small-batch strategy keeps it insulated from the EV stumble.

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